UK and global Web analytics Marshall Law video by ClickTracks

Released on = January 18, 2007, 10:58 am

Press Release Author = ClickTracks / Elemental Communications

Industry = Management

Press Release Summary = Web analytics company ClickTracks continues John Marshall
expert master classes 'Marshall Law' video series through its newsletter 'The Inside
Track'

Press Release Body = 18 January 2007, London, UK---- Web analytics company
ClickTracks (http://www.clicktracks.com) continues its series of online video master
classes, as part of its The Inside Track newsletter
(http://www.clicktracks.com/insidetrack).

John Marshall, CEO at ClickTracks continues his video tutorial entitled Marshal Law
(http://www.clicktracks.com/insidetrack/marshall_law.php). His online classes that
address the Web analytics sector and subject matter that is pertinent to it; such as
click fraud, data accuracy, data collection and so on. The online video (the
seventh episode) to be broadcast on the 18 January 2007 addresses the subject matter
of ccokies, what they are and what they are used for.

There are currently another six episodes online and are set to grow as Marshall Law
works through issues that brands and Website owners encounter within the fast-paced
direct and digital environments.

\"The Marshall Law videos educate and enlighten brands and Website owners about Web
analytics and starts at entry level as a lot of individuals are only beginning to
scratch the surface with subject matter which is core to their businesses.

The videos can be viewed online and downloaded from iTunes so that they can be
accessed and digested at leisure. Subscribers will be alerted to new episodes
through iTunes using Really Simple Syndication (RSS) feeds from a number of other
additional video sites. The content will be driven from The Inside Track newsletter
and be used to keep audiences abreast on the latest hot topic issues for them to
employ using their Web analytics software," Marshall explains.

----Ends----

----Notes to editors----

Marshall Law online video tutorials
To view the Web analytics online videos visit Marshall Law at
http://www.clicktracks.com/insidetrack/marshall_law.php/.

The Episode Guide:
1. Why Analyze?
2: Intro to Web Analytics
3: Data Collection
4: Data Accuracy
5: Affecting Change with Analytics
6: Segmentation
ClickTracks overview Webinars
ClickTracks Web analytics overview Webinars to update clients of the latest
developments of its tools with live demonstrations maybe be found at
http://support.clicktracks.com/clicktracks/learn/webinars.php.

ClickTracks online classes
ClickTracks is also hosting Web analytics online classes across 22 January 2007 at
18:00 GMT and 23 January 2007 at 15:00 GMT. To learn more visit
http://www.clicktracks.com/seminars/.

Click on Media Alerts to register to receive forthcoming news from Elemental
Communications and its clients.

This press release is available in PDF, plain text and Word formats. Logos, images
and photographs are available of the ClickTracks team in the Elemental
Communications Image Section.

The media spokesperson for ClickTracks is Michael Stebbins, vice president of
marketing.

About ClickTracks
http://www.clicktracks.com

Based in Santa Cruz, California, ClickTracks is the maker of award-winning Web
Analytics software. ClickTracks products allow marketers to track the response to
marketing campaigns and understand where visitors come from, as well as how they
interact with a web site.

ClickTracks was voted \'Best Web Site Analysis Tool\' in ClickZ\'s 2003, 2004 and 2005
Marketing Excellence Awards and was rated \"Positive\" in Gartner\'s 2006 MarketScope
for Web Analytics. The company received a \"Very Good\" top rating from the InfoWorld
Test Centre for its 6.1 product suite, and a Computerworld Innovative Technology
award in the web site management category. ClickTracks\' software has been reviewed
and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine,
Media Magazine, MarketingSherpa and About.com.

ClickTracks is indirect wholly-owned subsidiary of J.L. Halsey Corporation
(OTCBB:JLHY). For more information visit http://www.clicktracks.com.

Web Site = http://www.clicktracks.com

Contact Details = ----Contact----

Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 793 037 5663

Email: mediacentre@elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293

Website: http://www.elementalcomms.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

  • Printer Friendly Format
  • Back to previous page...
  • Back to home page...
  • Submit your press releases...
  •